Pacific Sustainability Index Self-Scoring Sheet seems to be an interesting tool for seeing how sustainable your business really is. It is an academic tool (from the Roberts Environmental Center, Claremont McKenna College) and the explanation is suitably academic, which is why I say it seems to be an interesting tool.  Since corporate reporting is not yet my responsibility I can’t justify spending a lot of time puzzling it out.

How could you use this tool to market your company?  Rankings and scores are great ways to easily set yourself apart from the “crowd” if you are competing against companies that are not particularly green.  They can also be useful when you want to gain credibility by drafting off of market leaders, the ”in-crowd”. 

Of course this assumes that you have a good score.  If you don’t, your score can then become a road map for improving your company’s green reporting.

Looking at a competitors score and report could also be a good source of competitive intelligence. 

Random tidbit.  I found this a bit of a shock — as an industry Motor Vehicles and Parts has a higher PSI score than does Colleges and Universities.  Who woulda thunk?

Rant.  I use WordPress’s Press it feature to capture links and start posts.  A little bit of search engine optimization that I have picked up is that the title of the page, what you see at the top of your browser, should contain information about what the page is actually about.  Having page after page titled ”Roberts Environmental Center, Claremont McKenna College” does nothing to improve the rankings of their site.  And from a user standpoint the repetitious titles don’t help me when I book mark their site or when I have multiple tabs open.  Poor design.