Why corporate environmental initiatives make good business sense. - By Daniel Gross - Slate Magazine

The link title is just that, the link title. The actual title on the website is “The Greening of Hype — How solar panels generate more free publicity than clean electricity for businesses.” This is the type of article that makes me cringe when I think about sustainable businesses. Gross seems to feel that businesses shouldn’t get press for doing what they should be doing — reducing their environmental footprint. And even ascribing “negative” motives to the greening of larger companies such as Wal-Mart — “And for an embattled company, going green is the ultimate conversation changer.”

Hopefully there will be a day when green initiatives aren’t news worthy. But initiative is the important word. Eventually thinking about environmental and social impacts will be part of normal business. Until that time any business initiative and accompanying press is welcome and needed.

This article from Environmental Leader takes the positive from the Slate article.