This past weekend I made some good progress on finishing some home projects that have gone unattended for the past five years.  Being an entrepreneur is part of the excuse — a lack of time and money.  But a bigger part of it is that the projects include painting, and I don’t like painting.
Part of […]

continue reading.....

The other day I wrote a little about greenwash.  Today I want to offer a suggestion on how you can show your customers that you are more than green on the surface. 
Idea:The Green/CSR tab.  You probably have an About Us page on your website.  Why not put your green, sustainable and corporate social responsibility credentials out for your […]

continue reading.....

Greenwash is not an environmentally friendly soap.  It is the ecological equivilent of whitewash.  Wikipedia gives a nice definition and provides a classic example.
a term that is used to describe the actions of a company, government, or other organization which advertises positive environmental practices while acting in the opposite way…
The term is generally used when […]

continue reading.....

The basic dictionary definition of an entrepreneur is
a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.
Starting any new business is full of risk, whether opening a McDonald’s franchise or taking a brand new idea through to an IPO.  Environmentalprograms.net offers this definition of an entrepreneur
An “entrepreneur” is […]

continue reading.....

If you haven’t already noticed that I like lots of information you soon will.
When I started writing Turning Green Gold, I didn’t have a large blogroll.  As a matter of fact I hadn’t subscribed to a blog in a long time.  When I got a new computer I didn’t bother to install a feedreader or […]

continue reading.....

The Green Entrepreneur’s Toolbox: 100 Networking Resources, Guides, and Links over at Bootstrapper is a nice resource for a starting entrepreneur or an experienced one looking to go sustainable.
The 100 resources nicely broken down into seven sections

Blogs and publications — these cover a broad range from clean technology to corporate social responsiblity.
Success stories — always nice to know […]

continue reading.....

Pacific Sustainability Index Self-Scoring Sheet seems to be an interesting tool for seeing how sustainable your business really is. It is an academic tool (from the Roberts Environmental Center, Claremont McKenna College) and the explanation is suitably academic, which is why I say it seems to be an interesting tool.  Since corporate reporting is not […]

continue reading.....

I just joined Just Cause, a Seattle start-up in beta with a great idea.
The mission of JUST CAUSE is to shine a bright light on individuals, corporations and the change agents who are working for the greater good. To inspire people to get involved, to reveal and help people understand the relationship between charity and […]

continue reading.....

Why corporate environmental initiatives make good business sense. - By Daniel Gross - Slate Magazine
The link title is just that, the link title. The actual title on the website is “The Greening of Hype — How solar panels generate more free publicity than clean electricity for businesses.” This is the type of article that makes me […]

continue reading.....

Green MBAs Aim to Balance Profit, Planet - Business on The Huffington Post
Nice article on business school’s that focus on sustainability.  The basic thrust of the article is that these programs are aiming to offer both a rigorous basic business education and a focus on sustainability. 
The key quote from my perspective…
The result is an executive with […]

continue reading.....