Topics for future posts.  Please let me know if you have ideas on these topics.

  1. Not green enough?  What does it mean to be a green or SR company?
  2. The role of certifications in marketing a green company or product.
  3. The role of government in creating new green entrepreneurship opportunities.
    • there are over 7 million E85 cars out there running primarily on gas, in large part because there is no infrastructure to support E85 refueling.
  4. The role of business in creating a liveable planet.  
    • Creating a zero carbon society while improving lifestyle and productivity – this was a quote from one of the presenters.  Basically, the question that it raises for me is what does improving lifestyle mean?
  5. What does green marketing look like?
    • Marketing by being true to your ethos
  6. Is green marketing inherently different from “traditional” marketing?
  7. Preaching to the choir or trying to convert — what is appropriate?
  8. Customer expectation
    • how do you know when a silent motor is running?  At least they don’t have starter motors for me to burn out as I keep turning the key over.
  9. Green and SR product acceptance
    • Removing the concerns over adopting new technologies.  A new battery will cost me $3000?  Yikes! 
  10. what does it mean to be an entrepreneur?

Also email me if you have topics that you would like to see discussed.  michael (at) turninggreengold dot com.

UPDATE HISTORY

  • September 19, 2007 — ideas from Clean Vehicle Now